ANAT is proud to be one of the twelve peak organisations representing all aspects of Australia’s design industry and research network in the recently launched the Australian Design Alliance [AdA] to boost Australia’s productivity, sustainability and innovation.The Australian Design Alliance [ADA] is a new strategic partnership of Australia’s peak design bodies across a range of disciplines, including design, architecture, urban planning, craft and the arts.
The formation of the ADA has been stimulated by the perceived need for governments to recognise design as a potent means of realising policy objectives such as digital technological innovation, education, health, crime prevention, construction, environmental sustainability and transport.
ADA Director Jo-Ann Kellock said the new Alliance emerged from a series of consultations about how design should be an integral element of Australia’s national innovation system at a time of rapidly changing business models and processes. It believes that Australia should keep pace with the rest of the world in generating creative capital through innovative ideas, product differentiation and systems effectiveness.
Ms Kellock said: “Australia’s design professionals are internationally renowned for their creative skills, project management and teamwork. These are crucial capabilities for a more productive Australian economy.”
The Alliance would pursue a national design agenda based on:
- Case studies demonstrating how good design can contribute to improved economic growth through supporting superior business models and improved public sector service delivery;
- Education and design skills at all education levels from school to MBAs; and
- National design policy linked to Australia’s innovation agenda.
In addition to developing a culture of design in Australia to strengthen economic competitiveness, innovation and sustainability, the ADA aims to increase levels of Australian design advocacy, research, policy development, resources and collaboration.
The combined national membership of the ADA is in excess of 20,000 and represents a constituency of almost 80,000 design practitioners. There are twelve current ADA members including:
- Australian Craft and Design Centres
- Australian Graphic Design Association
- Australian Institute of Architects
- Australian Institute of Landscape Architects
- Australian Network for Art and Technology
- Council for the Humanities, Arts and Social Science
- Council of Textile and Fashion Industries of Australia
- Craft Australia
- Design Institute of Australia
- National Association for the Visual Arts
- Planning Institute of Australia
- Standards Australia
http://www.design.org.au/content.cfm?id=330
Tags: design, economic growth, innovation
